SET 04
Blueprint — The Drafting Sheet
The ad-as-drafting-sheet: a gold grid on blueprint navy, corner crop marks, dimension lines and a numbered spec list, with the heritage gold star as the north mark. Leans into Builders literally — “Builders, not bureaucrats.”
Target launch date: July 2, 2026
BLUEPRINT / DRAFTING SHEETGOLD GRID · DIMENSION LINES2PX GOLD BORDER300×250 · 728×90 · 160×600 · 300×50 · 320×50↻ Replay this set
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FIG. 01 · BUILT FOR ALASKA
REV. D
Builders,
not
bureaucrats.
bureaucrats.
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FIG. 01 · REV. D
Builders,
not
bureaucrats.
bureaucrats.
SPEC
01Started businesses
02Hired Alaskans
03Met payroll
DETAIL A — THE TICKET
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FIG. 01 · BUILT FOR ALASKA
Builders, not bureaucrats.
Paid for by Matt Heilala for Governor · 3705 Arctic Blvd 487, Anchorage AK 99503
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Builders, not bureaucrats.
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Builders, not bureaucrats.
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SET 03
Editorial — Duotone & Block
Magazine-cover energy: a navy-and-cream duotone portrait set in hard color blocks with a condensed Bebas Neue hero headline and gold eyebrows. Same message, bolder voice.
Launch date: June 26, 2026
DUOTONE · BEBAS HEROHARD COLOR BLOCK2PX GOLD BORDER300×250 · 728×90 · 160×600 · 300×50 · 320×50↻ Replay this set
300 × 250Medium Rectangle
MATT HEILALA
NEW
ENERGY
FOR
ALASKA
ENERGY
FOR
ALASKA
Performance, not promises.
Learn More
Paid for by Matt Heilala for Governor | 3705 Arctic Blvd 487, Anchorage AK 99503
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MATT HEILALA
NEW
ENERGY
FOR
ALASKA
ENERGY
FOR
ALASKA
Performance,
not promises.
Learn More
not promises.
HEILALA · SUMNER
Paid for by Matt Heilala for Governor | 3705 Arctic Blvd 487, Anchorage AK 99503
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MATT HEILALA · GOVERNOR
NEW ENERGY FOR ALASKA
Paid for by Matt Heilala for Governor | 3705 Arctic Blvd 487, Anchorage AK 99503
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NEW ENERGY FOR ALASKA
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NEW ENERGY FOR ALASKA
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SET 02
Heritage — Typographic
A deliberately different, all-typographic treatment on a cool-paper ground — the campaign’s heritage gold five-point star and tapered star-rule, with a sparing spruce-green accent and a navy border.
Launch date: June 26, 2026
TYPOGRAPHIC · NO PHOTOHERITAGE STAR2PX NAVY BORDER300×250 · 728×90 · 160×600 · 300×50 · 320×50↻ Replay this set
300 × 250Medium Rectangle
MATT HEILALA · GOVERNOR
New Energy
for Alaska
for Alaska
Performance, not promises.
Learn More
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MATT HEILALA
GOVERNOR · 2026
GOVERNOR · 2026
New
Energy
for Alaska
Energy
for Alaska
»Cut red tape — Day 1
»Fix the budget — no new taxes
»30+ years creating Alaska jobs
HEILALA · SUMNER
Paid for by Matt Heilala for Governor | 3705 Arctic Blvd 487, Anchorage AK 99503
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HEILALA · SUMNER
GOVERNOR · 2026
New Energy for Alaska
Performance, not promises.
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New Energy for Alaska
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SET 01
New Energy — Photographic
The signature direction: a warm Alaska-summer portrait under a navy scrim with a gold border, leading with the serif “New Energy for Alaska” headline and a gold call-to-action.
Launch date: June 26, 2026
PHOTOGRAPHICNAVY + GOLD2PX GOLD BORDER300×250 · 728×90 · 160×600 · 300×50 · 320×50↻ Replay this set
300 × 250Medium Rectangle
New Energy
for Alaska
for Alaska
Learn More
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MATT HEILALA
GOVERNOR · 2026
GOVERNOR · 2026
New Energy
for Alaska
for Alaska
Performance, not promises.
Learn More
Paid for by Matt Heilala for Governor | 3705 Arctic Blvd 487, Anchorage AK 99503
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MATT HEILALA · GOVERNOR
New Energy for Alaska
Learn More
Paid for by Matt Heilala for Governor | 3705 Arctic Blvd 487, Anchorage AK 99503
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New Energy for Alaska
Learn More
Paid for by Matt Heilala for Governor | 3705 Arctic Blvd 487, Anchorage AK 99503
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New Energy for Alaska
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