Blueprint — The Drafting Sheet
The ad-as-drafting-sheet: a gold grid on blueprint navy, corner crop marks, dimension lines and a numbered spec list, with the heritage gold star as the north mark. Leans into Builders literally — “Builders, not bureaucrats.”
bureaucrats.
bureaucrats.
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Editorial — Duotone & Block
Magazine-cover energy: a navy-and-cream duotone portrait set in hard color blocks with a condensed Bebas Neue hero headline and gold eyebrows. Same message, bolder voice.
ENERGY
FOR
ALASKA
ENERGY
FOR
ALASKA
not promises.
Heritage — Typographic
A deliberately different, all-typographic treatment on a cool-paper ground — the campaign’s heritage gold five-point star and tapered star-rule, with a sparing spruce-green accent and a navy border.
for Alaska
GOVERNOR · 2026
Energy
for Alaska
New Energy — Photographic
The signature direction: a warm Alaska-summer portrait under a navy scrim with a gold border, leading with the serif “New Energy for Alaska” headline and a gold call-to-action.
for Alaska
GOVERNOR · 2026
for Alaska
Performance, not promises.
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